HATTIE: (In the Studio) Hi, I'm Hattie Bryant. Want to know how business works? How products and services reach you every day? How work is created and lives made better?

When the Opici family immigrated from Italy to New Jersey at the end of the 19th century, the only beverage made for celebration was hard cider. New Jersey was full of apple orchards and it was only natural. This was a problem for the Italians who longed for the wines like they enjoyed in their homeland. Thus, the Opici Wine group was born.

So, who are the Opici's. Well, I'll tell you who they are not. They are not Hollywood's (HBOs) Italian American's made famous by The Sopranos who sing off key. They are honest, hard-working, fair-minded owners of a strong and ever-growing business. Let's go to Glen Rock, New Jersey; I know you'll love Hubert and Rosie.

Hubert Opici: And all of the Italians brought all of their customs and habits. Saturdays and Sundays they used to have picnics or either even in the winter they had venison dinners or pork dinners - that was their culture.

You know the Americans used to drink Applejack. And wine only became, in 1970 it started to -- the Americans recognized wine and started to drink it. And then the likes of Beringer and Mondavi - who we represent - came along and it opened a lot of doors. Where a little Italian firm could not - an American country club you couldn't get near - but with their brands we opened up all - that is what made us grow.

HATTIE: Since 1933, Rose and Hubert Opici have been in the wine business. What started as a New Jersey distributorship has grown into a conglomerate with Opici Wine Group as the holding company for American BD, Casanova Opici New York, Interwine, the Opici Wine Company and the Opici Import Company.

HUBERT: We keep everything in perfect condition, because if a truck breaks down in Miami, it costs you $250 to bring it home. While the repair job would have cost $50. You have to watch every facet of the business. (Employee speaking Italian)

HATTIE: With 400 employees they will sell 2 million cases a year of some 2,000 products.

Worker: MG-49!! (calls out a product number)