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Overview Transcript Case Study Video
People trust him because he trusts in life.
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Develop Core Beliefs
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HATTIE: You obviously had great parenting. You had people who taught you...

JOSE: Definitely, definitely. And I think that all the values that were--that we have is our parents. And they put it--they taught us and they...

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Transcript Segments
Small Business School
1. Small Business School Do What You Know
2. Do A Lot With A Little
3. Pour Your Earnings Into The Future
4. Speak Your Customer's Language
5. Hire People Who Want To Move Up
6. Inspect What You Expect
7. Change To Meet Demand
8. Increase Profit Margins With Private Labels
9. Enroll The Next Generation In The School of Hard Knocks
10. Put Others Ahead Of Yourself
11. Be A Team Player
12. Develop Core Beliefs
13. Use Technology To Dazzle Customers
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HATTIE: Did you go to church every Sunday?

JOSE: Yes, we did.

HATTIE: How could you squeeze that in with all the...

JOSE: Yes, we did. We did. So--oh, yes.

HATTIE: You're Catholics?

JOSE: Oh, yes. Yes. Oh. my mother--you had to go to church every Sunday. There was no doubt about skipping church. I mean, church was something that you had to make time for it. It was--I mean, maybe it was at night, you know, after we finished doing the deliveries.But everybody went to church on Sunday. That was something that my mother is adamant about it, and she's still adamant about it now.

HATTIE: Great. Do you think your faith helps you through hard times?

JOSE: It does. It helps. It always helps. Faith is something that you have to have. And you hang to it. Sometimes you need it and you go there and you reach and you find it. Sometimes when you need it, you know, when you find that things are not working out, you know, you have to reach down there and find your peace.

HATTIE: And you know you're not by yourself?

JOSE: No, you're not. No, you're not. I consider myself extremely lucky that I was able to get the three kids interested to come into the business.

PATRICIA: It's nice to follow the dream that your dad had and--you know, and to make it your own. And it's become our own.

GABRIEL: There's no doubt at all. Look at those before us, my grandfather, my father, my uncle, you know, did the hard parts. And we've been given a gift. And to think that I can have a role in making it grow and making it bigger, it's flattering, but it's a challenge.

MARCEL: My dad has always been, `You know, if you want to do something, just go ahead and do it.'

HATTIE: Did he say to you, `Look, all three of you, look at the business and tell me what's interesting to you'?

MARCEL: Absolutely. Absolutely. He's--`Whatever you want to do, just go ahead and do it. You know, there's enough work for all of us. So if you find something you like, just go ahead and run with it.'

LUIS: We're always the front line in this health-related business.

HATTIE: Is that what makes you glad you do this?

LUIS: It is rewarding, in a way. And I guess that's why we all do it.

JOSE: Find what you like. Don't get into something just for the money because that will not do it. If you want to do something for the money, it will not happen. OK? You want to do something because you love it, and then you dedicate to it, put all your heart into it and money will come by itself.

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