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Overview Transcript Case Study Video
Sergio Campo
This IT director pushes at the edge of technology.
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Use Technology To Dazzle Customers
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HATTIE: (Voiceover) Sergio Campo is using technology to bring Navarro to the world.

SERGIO CAMPO: There's two ways of communicating with the pharmacy. One is with our interactive voice response system, which will--which integrates to our RS6000, our host system, on to each one of the pharmacy systems.

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Transcript Segments
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1. Small Business School Do What You Know
2. Do A Lot With A Little
3. Pour Your Earnings Into The Future
4. Speak Your Customer's Language
5. Hire People Who Want To Move Up
6. Inspect What You Expect
7. Change To Meet Demand
8. Increase Profit Margins With Private Labels
9. Enroll The Next Generation In The School of Hard Knocks
10. Put Others Ahead Of Yourself
11. Be A Team Player
12. Develop Core Beliefs
13. Use Technology To Dazzle Customers
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So the actual customer can call the store, and is prompted by this interactive voice response system and their order gets placed. Refills, new orders. Even the pharmacy assistant can call the doctor for you if you get--if you run out of refills. The same service is offered to the Internet. If through the Internet you actually request a prescription, it basically goes into the same field queue integrated in all the stores. It goes from our main system that holds the Internet application or the Internet program and actually communicates automatically to each particular store where your client profile sits. Or you can actually request to pick up their order at the store level.

HATTIE: OK. Or you can mail it to me, or whatever?

SERGIO: Or we can put it on--or we can put it in the mail for you.

HATTIE (In the Studio) : If you don't have regard, respect, admiration and appreciation for your customers, you'll never build the kind of loyalty we see from the customers of Navarro Pharmacies. I'll see you next time.

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