Small Business School
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Overview Transcript Case Study Video
Gloria hires people with values who become family...
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Hire People Who Want To Move Up
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HATTIE: How do you find these people that you hire who can cultivate that?

JOSE: My wife is the one in charge of the hiring. You know, she goes through a very long process in selecting somebody.

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Transcript Segments
Small Business School
1. Small Business School Do What You Know
2. Do A Lot With A Little
3. Pour Your Earnings Into The Future
4. Speak Your Customer's Language
5. Hire People Who Want To Move Up
6. Inspect What You Expect
7. Change To Meet Demand
8. Increase Profit Margins With Private Labels
9. Enroll The Next Generation In The School of Hard Knocks
10. Put Others Ahead Of Yourself
11. Be A Team Player
12. Develop Core Beliefs
13. Use Technology To Dazzle Customers
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GLORIA NAVARRO: It's not just hiring the person and putting them to work and forget about them, you know. We continue the rapport. We continue to see, you know, who does what best. I put a lot of emphasis on the fact that customer service is very, very important for us. We put a lot of emphasis on the fact that there's great opportunities for advancement. All the managers that we have in the 11 stores are people who have started working with us as stockmen, cashiers, whatever.

HATTIE: How do you know that's the right person? What does the behavior look like when you say, `Oh, that's going to be a manager' or `That person's on the way up' or `We're going to'...

GLORIA: The desire, the desire to do better, to really advance, to be the best they can be. Actually, that's it. And in some cases, you know, we have sent people--like, for instance, we have a lot of people who don't speak English very well. And in some cases, we have send them to Berlitz or, you know, a language program.

HATTIE: Right.

GLORIA: And they have done well, and they have been able to apply to a better position.

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