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 HATTIE: How big
did you have to get before that became doable?
LUIS: You've got to
have a certain amount of sales. These manufacturers don't want to put your...
They don't want to spend money on the labels, on the package unless you can buy
a certain amount of product. So I think we were where we had, like, probably
seven stores, it was when we were able to get started with the store product
label...
HATTIE: So you get
more margin on this.
LUIS: Right.
HATTIE: So, of
course, that's the motivation.
LUIS: Right. That's
what we try to sell. And we've been able to--since all these generic and
private label products are now so popular, you get so many companies that are
doing the manufacturing that the quality has really changed from the quality
that it was back in the '70s.
HATTIE: Has it gone
up or down?
LUIS: Better.
HATTIE: The
quality's up?
LUIS: A lot better.
A lot better.
HATTIE: So you're
really proud of this product.
LUIS: Oh, yeah.
Yeah. And in every category, most--I would say 80 percent of the categories
that you look at--and you look at the movement of the products--our private
label has become, like, the number one seller in most of the categories.
HATTIE: Really?
LUIS: Yeah. And
then the national brands will go below that.
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