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After leasing
space for years and spending plenty of money to upgrade it to his standards,
Steve's CPA told him it was time for him to own his own building.
We know that
creating high quality operating space matters to every business owner we have
studied here, however, Modern Postcard stands out because the leadership places
a high value on beauty, ambiance and aura. As a photographer of real estate
since 1976, Steve has seen world-class architecture and world-class locations.
Topic for
discussion: What did you learn from Jim about how this building came to be
what we see today?
Answer: Jim was put in charge of the
project. Jim is not an architect, he left his job as a designer for an
advertising agency to join Steve in 1986 and the two have proven to be a
powerful team. Steve says in the complete interview that they fill in each
other's weaknesses. While Steve is a great photographer who appreciates light
and space, Jim is an artist. Jim's goal for the building first was to guarantee
light and a view to every employee.
The building
was positioned so that everyone can enjoy a view of a small man-made lake and
the Pacific Ocean. Most all of the public space is walled with glass. This
means most every meeting and dining experience is full of sunshine. Executive
offices are on the outside parameter of the building but the interior walls of
these offices are glass so that employees who don't have a ring-side seat can
still enjoy the view.
The employees
running machinery are in a space with a solid wall, however, they can raise
large doors to fill much of their areas with sun. After Jim achieved the
sunshine goal, he went after an artful feel. He chose materials that are
timeless and aesthetically pleasing. At the entrance, the hardwood floor is
warm in contrast to the concrete and stainless steel railing.
The grand
staircase invites everyone who walks through the door and having two stories
means most people never get into an elevator. The palette is neutral. We find
only gray and black with clear glass lantern-like light fixtures. There is
nothing hanging on any wall because each wall is a sculpture itself. Jim
designed the concrete slabs individually and of course the glass walls let the
art be nature. Jim chose all of the fixtures and furniture and told us he
stayed on budget. This means that good taste and a fabulous space doesn't have
to cost more than a building that is not a great place to work.
It took
plenty of brain-power and love for Jim to achieve the result everyone enjoys
today. Jim said that everyone is working with very colorful images and everyone
can do what they want inside their own space. He simply wants a unifying look
for Modern Postcard and he wants that look to be both stimulating and relaxing.
Jim probably
doesn't know about the time Dr. Jonas Salk was struggling with his idea to find
a cure for polio. Dr. Salk went on a retreat to Italy and stayed at the Abbey
of Assisi. In a speech he made to the American Institute of Architects in the
early 1990s, Dr. Salk said he came up with his vaccine at the Abbey and was
convinced that the architecture had something to do with his mind being
unlocked in some new way by the inspiration of the Abbey's architecture.
In 2003, the
American Institute of Architects announced the establishment of the Academy on
Neuroscience for Architecture. Architects and Moms know that people behave
differently in different environments. The challenge for all of us who ask
people to work a long, productive day is to create the space that is most
conducive for it.
You think
about it: Take an inventory of your work place. How does it make you feel?
Are you proud of it? Do you feel more energy or less energy when you walk in
the door? Ask the people who work with you to tell you how they think the
workspace affects them emotionally. What action can you take to create a place
worthy of 1/3 of a person's life?
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