Small Business School
The Executive Summary / Overview / Profile
Small Business School Small Business Schoollast update: March 2007 Small Business School|Small Business School Small Business Schoolgo to the homepageSmall Business School
Small Business School
Small Business School
Small Business School
Small Business School
Work opens up the world
Small Business School
Overview Transcript Case Study Video
Hattie BryantDarlene Jeter, Boston, MassachusettsCheryl'Womack, founder of the National Truckers Association.  Her customers turn to her to insure their big rigs.Pamela Rodgers, Woodhaven, MichiganVicky Carlson
Small Business School
Hattie, Darlene, Cheryl, Pamela and Vicky
Small Business School
Small Business School
Small Business School
These Women Raise the bar.
Small Business School

USA: There are many, many resources to help women start the right kind of business and to help them grow it. Govenment agencies like the US SBA with their Small Business Development Centers have many programs. There are programs promoted by women-friendly banks, economic development offices, trade associations and industry groups, and women's associations in every state. We will begin listing some of these resources by state and do a compilation of the best of these resources with links to those pages below.

With so much help and information around, why do women so often migrate to tiny ideas? Do they need more inspiration? ... better role models?

Small Business School: All of the women studied here are both inspirational and wonderful role models. One of these women asked rhetorically, "Why should I polish fingernails when I could be polishing steel?" Another, who has become a leader in the Hispanic advertising industry, reflected on her life and on women in general, and commented, "You've come a long way, baby!"

All business owners can learn valuable lessons from these women. They are the small minority who are making a huge difference in their industry and in their communities. By moving to the the top of the game where there are mostly men, a woman's influence can make the greatest difference.

Small Business School Small Business School Small Business School
WATCH TELEVISION THAT TEACHES
Small Business School
Small Business School Small Business School
Small Business School
Small Business School Small Business School Small Business School
Key Ideas of this episode
Small Business School
Small Business School
1. Go where the guys are
2. Think Big-Think Heavy Metal
3. Be Confident and Bold
4. Create Work for Women
5. Learn Everything
6. Ask For What You Want
7. Be A Tough Negotiator
8. Join A Power Group
9. Pay Attention To The Numbers
10. Take Action
Small Business School
Small Business School
Small Business School
  • SELECTION: In each of the episode overviews of each woman, you will find a summary of those organizations that recommended this business to profile. This is the first time we stopped to look at the history behind Vicky Carlson. She came to us through the San Diego Chapter of Women Presidents' Organization, National Association of Women Business Owners and the
    San Diego Chamber of Commerce
    .
  • YOUR BUSINESS TYPE, TRADE ASSOCIATION & PUBLICATIONS.
    We encourage everybody to learn from people within their specific business type or industry. Please select your business type and study those episodes of the show. You can always learn more from the your specific trade association. If you don't know your association, type in your "business type" + association into a search engine and you will discover at least one.
Small Business School
  • CONTACTS:
    1. Vicky Carlson, owner, Office Pavilion
    (a Herman Miller furniture dealership)
    6920 Carroll Road
    San Diego, California 92121
    URL: http://www.opsd.com/
    Tel:  858.784.5200
    EmailClick here

    2. Darlene Jeter, owner, Jet-A-Way
    (recycling and waste disposal firm - waste collection services, containerized removal of construction debris and paper recycling)
    47 Kemble Street
    Roxbury, MA 02119
    URL: http://www.jet-a-way.com
    Tel: 617.541.4000
    EmailClick here

    3. Pamela Rodgers, owner, Rodgers Chevrolet
    (a General Motors dealership)
    23755 Allen Rd.
    Woodhaven, MI 48183
    URL: http://www.rodgerschevrolet.com/
    Tel: 734.676.9600
    EmailClick here

    4. Cheryl Womack, owner, VCW, Inc.
    founder, National Association of Independent Truckers, Inc.
    11020 NW Ambassador Drive, Suite 500
    Kansas City, MO 64153
    URL: http://www.naitusa.com/
    Tel: 800.821.8014 or 816.891.7997

  • TRANSCRIPT and CASE STUDY: By reading the entire transcript of this episode of the show causes one to reflect on key ideas in critical ways. Every transcript is itself a study of meaning. We all have to examine our past to project our future. The words each of us use, the things we say, are a direct reflection of our heart. You will find that you can easily bounce from the transcript to the case study guide from within that dialogue. Initially the case study guides were prepared for the special broadcast by PBS into the schools and universities throughout the USA. Since that time, Prenctice Hall and Thomson Learning have included these case studies in their best-selling business textbooks.
  • REVIEW STEP 7: SUSTAINABILITY. Very few founders of companies grow a business past 10 or 20 employees. Even fewer businesseses get transfered from the founders to a next generation of leadership. Did you know:
    • Over nine million of our small businesses have fewer than five employees. There are about 17 million businesses that are sole proprietors. They may have sub-contractors but no employees. There are about 400,000 small businesses that are hiring and on growth paths that exceed the national average for all businesses within a given year.
    • There are fewer than 8000 (MEDIUM) businesses with over 500 employess.
    • There and fewer than 4000 (BIG) businesses with over 5000 employees.

    For these women to build what we see today is amazing; they truly beating the odds.
  • START PLANNING YOUR STEP 8: EXIT AT THE TOP. Are you just a little jealous of these woemn? We are! They really hitting a Grand Slam (with the bases loaded at the top of the ninth) for the World Series of Small Businesses! Again, you may also want to look at these other episodes.
Hattie Bryant Darlene Jeter, CEO, Jet-a-way, Boston, Massachusetts Vicky Carlson Pamela Rodgers, owner of Rodgers Chevrolet, Woodhaven, Michigan Cheryl Womack, founder of VCW, Inc. of St.ouis, Missouri
           
" ...women who choose to work in a man's world are building larger and stronger companies. Why? In my opinion it all goes back to the big truth: the most important factor in your success is who you hang around with. "
- Hattie Bryant
"Take risk. OK. We were willing to take whatever savings we had and put it at risk, and just invest in the business, and try to make it work and see what happened after that. "
-Darlene Jeter
"Ask for what you want. They don't know what they want and many times they are afraid to ask for it. Nobody was evey shot for asking. I've never been shy about that ...I had confidence. I knew it was right and it was exciting."
- Vicky Carlson
"I was going against the grain at that time ... they didn't think women had what it takes ... too challenging, too competitive and women were too frail, too gentle ...they just didn't have that tough skin to be successful ... "
- Pamela Rodgers
"...and you will have an employee who's very dedicated and cares very much about the success of this company so that they have those benefits and be promoted to executive positions."
- Cheryl Womack


Small Business School
Small Business School
Small Business School
Small Business School

The Small Business Index of Learning Companies
Click here to be listed and linked from within this site
.