The transcript of "Women Shatter Glass" with Vicky Carlson of Office Pavilion in San Diego, Darlene Jeter of Jet-A-Way in Boston, Pamela Rodgers of Rodgers Chevrolet in Woodhaven (MI) and Cheryl Womack of The National Independent Truckers Association in Kansas City as seen on Small Business School, the series on PBS member stations.

The transcript for this episode

last update: March 2007

go to the homepage

Women Shatter Glass

Cheryl Womack promotes women.

Create Good Work for Women

HATTIE (In the studio): Number three, they want to create good work for other women. A woman owned business is female friendly.

WATCH TELEVISION THAT TEACHES

Transcript Segments


1.		Do Business Wherever There Are Men

2.		Think Big -- Think Heavy Metal

3.		Be Confident and Bold

4.		Create Good Work for Women

5.		Learn Everything

6.		Ask For What You Want

7.		Be A Tough Negotiator

8.		Participate In A Powerful Group

9.		Pay Attention To The Numbers

10.		Take Action

We found women presidents of divisions and women CFO's at these women owned companies. We found a deep sympathy and flexibility in their leadership style, and at the same time, the women employees are not coddled or spoiled. We saw tough love dispensed.

THERESA BRAMICOME: She doesn't want people to just get up and go to work, she wants them to get up and be excited about what they're going to do that day.

HATTIE: (Voiceover) In 1981, in her basement with one telephone and call waiting, Cheryl Womack started an association. Today she has 75 employees and will see $45 million in revenues this year. And the name of the company is VCW.

CHERYL: Inc. Stands for Very Cute Women. It's a girl thing.

HATTIE: And it's mainly a girl place. You've allowed a few men in.

CHERYL: The good ones.

HATTIE: The few you could find.

CHERYL: Right, like the marines. We tell them that too, and they're wonderful.

HATTIE: (Voiceover) Cheryl has over 8,000 truck drivers in her National Association of Independent Truckers. In addition, many of the country's large motor carriers who hire independent truck drivers are her customers. She offers cost-effective insurance coverages, retirement benefit plans, low-interest credit cards and more to her members. Unidentified Man #1: It takes a certain kind of breed to be a truck driver. Unidentified Man #2: An owner-operator, an independent truck driver--he is a businessman. If he does not have good business sense, he's not gonna make it.

HATTIE: (Voiceover) This women friendly work environment is decorated to feel like home. Home cooked meals are served up in the company diner daily. There is on-site daycare. CHERYL: And you will have an employee who's very dedicated and care very much about the success of this company so that they have those benefits.

HATTIE: (Voiceover) And women are promoted to executive positions.

THERESA: I think Cheryl is incredibly able to get all the other people who work here to buy into her vision.

CHERYL: Oh Paula! Happy anniversary. Two years, now three. And a baby. Congratulations.

PAULA (Employee): I cried, because this is my lifetime dream--

CHERYL: And you're doing it.

PAULA: --just to be able to cook, and I just love the appreciation I get from everybody for doing it.

Review the study guide

The Small Business Index of Learning Companies
Click here to be listed and linked from within this site.