Answer: The same way you price any product or service. You price it based upon the value it brings to the customer. What would the US Government pay now to a firm that is able to deliver insight distilled from data being gathered on terrorist activity?

You think about it: Can you develop a product or service around insight? For example, the insight that surfers want to eat lean protein is the basis for the $33 million in annual revenue now being generated by Wahoo's Fish Taco