Answer: The novel, "The Three Musketeers," set in seventeenth-century France, is a tail of adventure and intrique. One man comes to Paris in hopes to join the court's musketeers and does so by proving himself with daring deeds. The musketeers could be described as a group of swashbuckling adventurers who coined the mantra, "One for all and all for one."

Rather than saying that the employees at KMP Internet are team players, Jon says they are musketeers. Words are powerful. What young man wouldn't want to be a musketeer if it means his life will be full of fighting evil, riding fast horses, engaging in sword fights and getting the girl in the end? The publishers of the book say, "raise your sword high, mount your noble steed, and prepare to thrill to Alexandre Dumas's rousing tale of courage and camaraderie!"

By saying that the team at KMPInternet are, "one for all and all for one," Jon is using the power of collective consciousness which is a quick way to impart a complicated idea. He doesn't have to say, "I want you to be adventurous, thrill-seeking men who will work tirelessly for the good of the group becuase camaraderie willl be rewarded." All he has to say is, "We are one for all and all for one." The images of the book flood the minds of the men who work for Jon and they are proud he considers them to be musketeers. Not anybody can be a musketeer.

You think about it: Should you buy everybody in your company a copy of the book or rent the movie for your next team meeting?