ROGER: I think it's the whole creative approach and fun atmosphere in KMP which really makes the difference. Here, there's no walls, there's no kind of barriers between me and Bill and Jon and Nick. We just muck in and get the job done.

JON: People buy people first. And we employ people here--you know, we employ people because they're unusual, they're different. They think outside the box. They're different types of people. You know, one guy came to an interview in a checked suit, a totally tartan checked suit. And, you know, this guy was unusual, but he was actually capable of being able to deliver as well.

HATTIE: Where is this guy now?

JON: Well, that's actually Nickk. He's our technical director.

NICKK: I actually turned up in a tartan suit. And he actually said to me, `He's either good or he's mad.' And he made the decision that I was good.

JON: I employed a copywriter because his last job on his CV, well, he was a human cannonball for a circus. So you look for unusual people, as long as they've got a skill base.

BILL: Why is that--just go back there. Why is that darker there?