HATTIE: (Voiceover) Bob is a Lingubot invented by KMPInternet.

BOB: Hi, Hattie. May I ask for your e-mail address in case I have difficulty answering your questions?

JON: (Voiceover) It's great for us to spend being on the edge, but, you know, if you're always ahead of the market, you never actually sell anything. So you've got to be in that market as well as being ahead of it to understand how it's going.

HATTIE: (Voiceover) So one of the issues that you and Bill have to deal with is cash flow.

JON: No, you've got to be real. You know, we have to pay ourselves and pay everybody else, and we have to capitalize the business. But, you know, these jewels that we have out there, sometimes we use them as kind of introductions to ourselves and jaw-droppers. You know, `We just want to show you this,' and people have never seen it before. You know, it's like the first time you saw, you know, the best piece of animation at the cinema or something like that. And these people think, `Wow! OK. That's where it could be. Well, actually, I just want to talk about let's understand this application.' So, you know, you've captured their imagination at that point. You've delivered them something that is beyond their scope of what they'd even imagined and put it in front of them and then drawn them back into saying, `The reality is that anything's possible. Given time and money, anything is possible.'

The hardest thing is to rein guys back in, to rein development back in, because you have to have some structure and there has to be a framework that we work in. And we work very hard so that everybody--it's a very open company. You know, one of the key--another key point for a motivational aspect of an organization like this is that we make sure that everybody understands where the company is up to. You know, `Hey, guys, we made this much profit last month.'

HATTIE: So it's open-book management.

JON: Completely open-book management. You know, `We didn't make this much profit last month. This is because X, Y and Z.' You know, we hold regular company meetings where everybody's word is listened to, is taken on board, and a lot of actions are taken out of, you know, a forum like that.