It's kind of like a doctor's surgery. People are in and out every day. These guys all in here and the guys over in the sales office, it's a musketeer thing. It's all for one and one for all. And you have to create that kind of mentality.

HATTIE: (Voiceover) Nick Smith is the newest partner.

NICKK SMITH: And I'm the technical director. That's the official title. What it actually means is that I tend to get involved at the beginning of a project to work with clients. I'm actually seeing what they're going to do within the project technically.

HATTIE: So tell me what goes on in this room.

NICKK: This is the studio. (Voiceover) The studio's comprised of three distinct teams, really--the creative team, which is basically the people who come up with the ideas for the visuals and the look and feel of applications that we put together. Then there's the multimedia team, who take those visuals and make them into working animations and HTML layouts. And then there's the technical team, and what they do is really put the code behind the screens to actually make the application work. So they put the code work behind it.

ROGER: Nickk, can you give me a hand with this last... events? NICK: Yeah. Sure. What's up? (Voiceover) Well, everyone is--it's completely a team effort, basically. The person who controls the actual work through the studio--we have several projects going on at the same time, so Roger looks after the work flow of the studio and decides who should work on what. ROGER: I'm the production manager in the studio, so my main job is to make sure that everything gets done in time and to schedule.