KEY IDEA #1: LAND HIGH VISIBILITY CUSTOMERS.

One could not get much more visibility than the Statue of Liberty!

There is no better reference!

In the opening of this episode of the show Hattie says, "Step into the Master Class, and learn from the man who makes the stuff that holds together the Empire State Plaza, the Golden Gate Bridge and the Statue of Liberty."

Topic for Discussion: What is a customer? How do people decide to become your customer? What engenders their trust in you that you will be able to do what you say you are going to do? What causes anything to really hold together? What is the bonding agent?

Answer: We'll learn just a little about chemistry in this episode, however we could learn more about business and life if we go inside such physical processes and see how they might metaphorically apply to business processes including relations with investors (including banks), advisors, suppliers, employees and customers.

Metaphors teach us from the "other" side of our brain -- the artistic, emotional, non-sequential or analogical. Most business attempt to operate from the analytical side of the brain.

Hattie would say the bonding agent is that people have to know you, like you and trust you, before they'll do business with you. Knowing, liking and trusting can be entirely based on customer recommendations.

More to come

You think about it: More to come