A working document
Introduction: Stations in green are where Small Business School is currently on the air on PBS-member stations AND where PubTV receives data. The DMA number is linked to dynamic data for the episode currently airing.

Nielsen Media Research created the Designated Market Area (DMA) and compiles the TV household data based on population. More population figures are within the state pages (from FederalStats). There are 210 Nielsen markets.

Small Business School has also appeared within PEG programming, especially when requested by the state or city's Economic Development Commission and Workforce Initiative programs. Nielsen does not rate programming appearing on PEG (Public Access - Education - Government) channels on cable systems.
Rank
by DMA		 Designated
Market Area
(DMA®)		 TV
House-
holds		 State's
popu-
lation		 Est. #
small
business		 Target #
weekly
viewers		 Est. #
current
viewers		 %
of
US
State of New York - 1
NJN - 1 New York City 7.3 19M 1.5 200K 23K 6.8
NJN - 1 Short Hills 18K
WNED - 44 Buffalo .64 .59
WMHT - 55 Albany-Schenectady .54 .50
cable - 75 Rochester .395 .36
WCNY - 79 Syracuse - Utica (167) .384 .35
WCFE - 89 Plattsburgh (Montreal) .323 .29
WSKG - 154 Binghamton - Elmira (173) .139 .1 .09 .12
WPBS - 177 Watertown (Ottawa) .091 .08
WNPI - 177 Norwood
State of New Jersey -2
NJN - 1 Short Hills, Brunswick
NJN - 4 Camden, Trenton
State of California -3
KLCS - 2 Los Angeles 5.4 35M 2.4M 400K 5K 4.9
KOCE - 2 Huntngton Beach 22K
KVCR - 2 San Bernardino 8K
KRCB - 5 San Francisco - Cotati 2.4 2.2
KCSM -5 San Mateo
KPBS - 26 San Diego 1.0 .93
State of Illinois - 4 (DMA #3) 3.4 12.6M 1M 150K 3.1
(cable) Chicago
WEIU - 82 Champaign - Charleston - Decatur .378 .34
WSEC - 82 Jacksonville - Springfield
WQPT - 94 Moline .106 .09
WUSI -148 Olney            
State of Pennsylvania - 5
WYBE - 4 Philadelphia 2.9 2.6
WNJS - 4 Camden
WNJT - 4 Trenton
WLVT - 4 Allentown
WQED -22 Pittsburgh 1.1 1.0
WGPT - 22 Oakland
WITF - 47 Harrisburg, PA .63 .58
WVIA - 53 Wilkes Barre-Scranton .59 .54
WPSX - 96 Johnstown-Altoona .297 .27
WQLN - 141 Erie .159 .14
State of Delaware - 6
NJN - 4 Dover - Wilmington
WCPB - 149 Salisbury - Seaford
State of Massachusetts - 7 2.4 2.2
WGBH44 - 6 Boston
WSBE - 48 New Bedford .63 .57
WGBY - 106 Springfield - Holyoke .260 .24
State of New Hampshire - 8
6 Manchester - Nashua 2.0 1.8
State of Texas - 9
KERA - 7 Dallas-Ft. Worth 2.3 2.0
KUHT - 11 Houston 1.8 1.7
KLRN - 37 San Antonio .73 .69
KLRU - 54 Austin .57 .53
KWBU - 92 Waco-Temple .310 .28
KNCT - 92 Killeen
KAMU - 92 College Station - Byran
KCOS - 100 El Paso .283 .26
KEDT - 128 Corpus Christi .194 .17
KTXT - 147 Lubbock .152 .14
Washington, DC 2.2 2.0
WFPT - 8 Hagerstown
WHUT - 8 Washington, DC
State of Georgia - 10
WPBA - 9 Atlanta 2.0 1.8
State of Michigan - 11
WTVS -10 Detroit 1.90 1.7
WFUM - 64 Flint-Saginaw-Bay City .473 .43
State of Washington - 12 1.7 1.5
KBTC - 12 Seattle-Tacoma
KCKA - 12 Centralia
KWSU - 80 Spokane .381 .35
KTNW - 127 Yakima-Pasco, WA .200 .18
State of Florida - 13
WEDU - 13 Tampa - Sarasota 1.6 1.5
WBCC - 20 Cocoa-Daytona-Orlando 1.3 1.1
(cable) Mobile-Pensacola (62) .497 .45
State of Minnesota - 14
(cable) Minneapolis - St. Paul 1.6 1.5
KSMQ - 152 Rochester - Austin .141 .13
State of Arizona - 15 1.5 1.4
(cable) Phoenix
(cable) Tucson (Sierra Vista) (71) .413 .38
State of Ohio - 16
(cable) Cleveland-Akron 1.5 1.4
(cable) Youngstown OH (101) .279 .25
State of Colorado - 17 1.3 1.2
KBDI - 18 Denver
State of Missouri - 18
KCPT - 31 Kansas City .87 .84
WSUI -76 Cape Girdeau .391 .36
KMOS - 139 Columbia-Jefferson City .166 .15
(cable) Hannibal (166) .106 .09
State of Maryland - 19
WMPT - 23 Annapolis
WMPB - 23 Baltimore 1.1 .99
WFPT - 8 Frederick
WGPT - 22 Oakland
WCPB - 149 Salisbury .145 .13
State of Oregon - 20
OPB - 24 Portland 1.1 .98
KTVR - 24 La Grande            
KEPB - 120 Eugene .226 .20
KOAC - 120 Corvallis            
KSYS - 140 Medford .160 .14
KFTS - 140 Klamath Falls              
KOAB - 199 Bend .051 .04
State of Indiana - 21 1.0 .94
WIPB - 25 Indianapolis, Muncie
WVUT - 148 Terre Haute, Vincennes .146 .13
State of Connecticut - 22 1.0 .92
(cable) Hartford & New Haven
State of North Carolina - 23
WTVI - 28 Charlotte .99 .91
State of Tennessee - 24
WCTE - 30 Nashville (8 PM Fridays) .90 .85
WSBN - 91 Johnson City - Kingsport            
State of Wisconsin - 25
cable & satellite Madison            
State of South Carolina - 26 .80 .78
cable & satellite Columbia            
State of Utah - 27
KULC - 36 Salt Lake City Wed 9:30 PM .78 .73
KUED - 36 Salt Lake City
KBYU - 36 Provo
State of Alabama - 28
satellite Birmingham (40) - Mobile (62) .69 .63
satellite Huntsville - Decatur - Florence (83) .364 .33
satellite Montgomery (115) - Dothan (171) .243 .22
State of Virginia - 29
WHRO - 41 Norfolk .69 .62
WCVW - 58 Richmond-Petersburg .51 .47
WBRA - 66 Roanoke-Lynchburg .450 .41
WMSY - 91 Marion .322 .29
WSBN - 91 Norton            
State of Louisiana - 30
cable & satellite Baton Rouge (95) .299          
State of Oklahoma - 31
KRSC - 60 Tulsa Weds @ 7:30 PM
Saturdays @ 1:30 PM		 .50 .46
State of Rhode Island - 32
WSBE - 48 Providence .63 .57
State of New Mexico - 33
KRWG - 100 Las Cruces .283 .26
State of Kentucky - 34
WSIU - 76 Paducah, Harrisburg .391 .36
State of Nevada - 35            
cable &satellite Las Vegas (51) - Reno (116) .60 .56
State of Arkansas - 36
KRSC -60 Fayetteville
State of West Virginia - 37 .495 .45
WPBY - 63 Charleston - Huntington              
WSWP - 150 Bluefield-Beckley-Oak Hill .144 .13
WNPB - 165 Clarksburg - Parkersburg (187) .106 .08
State of Kansas - 38
KPTS - 66 Wichita .447 .41
KDCK - 66 Dodge City            
KOOD - 66 Bunker Hill            
KSWK - 66 Lakin            
satellite Topeka .171 .15
State of Hawaii - 39 .412 .38
KHET - 72 Honolulu
KMEB - 72 Wailuku-Maui
State of Maine - 40 .398 .36
WMEA - 74 Portland-Auburn
WMEB - 153 Bangor .139 .12
WMEM - 205 Presque Isle, ME .030 .02
State of Iowa - 41 (73)
KQCT - 94 Davenport .308 .09
KSMQ - 152 Mason City            
State of Nebraska - 42
cable & satellite Omaha (77) .389 .35
State of Vermont - 43
WETK - 89 Burlington .323 .29
WCFE - 89 Plattsburgh
WVER - 89 Rutland            
WVTB - 89 St. Johnsbury            
WVTA - 89 Windsor            
State of Alaska - 44
KAKM - 155 Anchorage Sundays 6 PM .136 .12
State of Montana - 45
KSKC - 169 Missoula .100 .09
KSKC Butte - Bozeman (194)            
 KSKC Great Falls (188) Billings (170)            
 KSKC Helena (207)            
State of Wyoming - 46
KCWC - 200 Casper - Riverton (200) .050 .04
  Cheyenne (196)            
Cities and States with no known current programming about job creation, entrepreneurism, and the role of small business in shaping the American Dream. Look under "Access" to determine if you can receive the show via broadcast, cable or satellite.
Access City TVhh          
Small Business School airs on most stations in California. The following markets are covered by cable and DirecTV, Dish Network, and other satellite signals.
satellite Sacramento (19) - Santa Barbara (119) 1.3 .23 1.1
satellite Fresno (57) - Bakersfield (130) .52 .48
satellite Monterey (121) - Chico (132) 23    .20      .21 
satellite El Centro (172) - Eureka (193) .19 .06 .05 .17
Small Business School airs on the Orlando and Tampa stations in Florida. The following markets are covered by cable and DirecTV, Dish Network, and other satellite signals.
satellite Miami (17) - West Palm Beach (39) 1.5 .7 .64 1.3
satellite Jacksonville (52) - Ft. Myers (70) .59 .421 .38 .55
satellite Tallahassee (111) - Panama City (158) .25 .13 .12 .23
satellite Palm Springs (160) - Gainesville (162) .17 .16 .10     .10
Small Business School airs on Charlotte station in North Carolina. The following markets are covered by cable and DirecTV, Dish Network, and other satellite signals.              
satellite Raleigh (29) - Greensboro (46) .95 .88
satellite Greenville (103) - Wilmington (142) .64 .27 .25 .58
Small Business School airs on occasionally on PBS member stations in Ohio. Most markets are served by cable and DirecTV, Dish Network, and other satellite signals.            
satellite Cincinnati (32) - Columbus (34) .87 .85 .79 .82
satellite Dayton (59) - Toledo (69) .51 42 .39 .47
satellite Bowling Green (181) - Lima (185) .08         .07
satellite Zanesville (202) - Glendive (210)            
Small Business School airs on the Detroit and Flint stations in Michigan and these markets are served by cable and DirecTV, Dish Network, and other satellite signals.
satellite Grand Rapids - Kalamazoo (38) .72 .65
satellite Lansing (110) - Traverse City (112) .25 .25 .23     .23
satellite Marquette (178) - Alpena (208)            
Small Business School airs on WCTE - Nashville at 8 PM on Friday evenings in Tennessee while these other markets are served by cable and DirecTV, Dish Network, and other satellite signals.
satellite Memphis (43 ) - Knoxville (61) .66 .49 .46 .60
satellite Chattanooga (86) - Jackson (183) .35 .07 .06 .32
Kentucky            
satellite Louisville (50) - Lexington (65) .62 .47 .43 .56
  Arkansas            
satellite Little Rock - Pine Bluff (56) .52 .48
satellite Ft. Smith (108) - Jonesboro (179) .26  .09 .08      .24
  Wisconsin            
satellite Green Bay- Appleton (68) .43 .39
satellite Madison (85) - Eau Claire (126) .36 .21 .19 .32
satellite Wausau (134) - Duluth- (136) .18 .17 .16     .16
  Missouri (More stations)            
satellite Springfield (78) -Joplin (146) .39 .15 .14 .35
  St. Joseph (201) .05         .04
Small Business School airs on the Louisiana PBS-station's cable and the markets are also served by DirecTV, Dish Network, and other satellite signals.
satellite Shreveport (81) - Lafayette (124) .38 .22 .19 .35
satellite Monroe (135) - Lake Charles (175) .17 .09  .08      .16
satellite Alexandria (176)            
  South Carolina            
satellite Columbia (84) - Charleston (104) .36 .26 .24 .33
satellite Florence-Myrtle Beach (109) .26 .23
  Indiana (More stations)            
satellite South Bend-Elkhart (87) .33 .30
satellite Evansville (99) - Ft. Wayne (105) .28 .26 .24 .26
satellite Lafayette (189) 06         05
satellite Iowa (More stations)            
satellite Cedar Rapids-Waterloo (88) .33 .30
satellite Sioux City (144) - Ottumwa (197)  .16 .05  .04      .14 
  Mississippi            
satellite Jackson (90) - Columbus (131) 32 .19 .17 .29
satellite Gulfport (156) - Hattiesburg (168) .12         .11
satellite Meridian (184) .07         .06
  Colorado            
satellite Colorado Springs (93) - Grand Junction (190) 31 .06 .05 .28
  Texas (most stations)            
satellite Harlingen (97) - Tyler (107) 30 .27
satellite Amarillo(129) - Beaumont (138) 26 .20 .17 .24
satellite Wichita Falls (143) - Odessa (157) .17 .16 .14     .15
satellite Sherman (161) - Abilene (163) - Laredo (191) .13          .12  
satellite San Angelo (195) - Victoria (204) .06         .04
  Georgia            
satellite Savannah (98) - Augusta (114) 29 .25 .22 .26
satellite Macon (122) - Columbus (125) 23 .20 .19 .20
satellite Albany, GA (145)  .16         .14
  Nebraska (others)            
satellite Lincoln (102) - North Platte (209) 27 .003 .001 .25
  South Dakota - 47            
satellite Sioux Falls (113) - Rapid City (174) .25 .01 .01 .22
  Illinois (More stations)            
satellite Peoria(117) - Rockford (133) .24 .18 .16 .22
  North Dakota - 48            
satellite Fargo (118) - Minot (159) 23 .21
  Idaho - 49            
satellite Boise (123) - Pocatello (164) -Twin Falls (192) .22 .01 .01 .20
satellite Harrisonburg (180) Charlottesville (186) 85,850 .07
satellite Mankato MN198 51,460 .04
satellite Fairbanks (203) - Juneau (206) 31,840 .02
Total 100
These states do not have a DMA: .
  • New Jersey (# 2) is included within New York and Pennsylvania;
  • Delaware (#6) is included within New Jersey, Maryland and Pennsylvania; and
  • New Hampshire (#8) is included within Maine, Massachusetts, and Vermont.

Notes:
DMA ® is a registered trademark of Nielsen Media Research, Inc.
PBS Board of Directors
Rex D. Adams, Hillsborough, North Carolina
CEO, Maine Public Broadcasting Lewiston
Marie Antoon, Executive Director, Mississippi Public Broadcasting, Jackson
George R. Ariyoshi, Watanabe, Ing, Kawashima & Komeiji, Honolulu, Hawaii
Tom Axtell, General Manager & Assistant Superintendent, KLVX Communications Group, Las Vegas
William F. Baker, President & Chief Executive Officer, Thirteen/WNET, New York City
Rod Bates, General Manager & Director, Nebraska Network and KUON, Lincoln
Mary G. Bitterman (Vice Chair), President The Bernard Osher Foundation, KQED, San Francisco
Charles Childers, Las Vegas, Nevada
Elizabeth G. Christopherson, Executive Director & Chief Executive Officer, NJN, Trenton
David C. Cole, Washington, Virginia
Patrick T. Fitzgerald, General Manager, WBGU, Bowling Green State University, Bowling Green, Ohio
Badi Foster, President, Phelps-Stokes Fund Washington, D.C.
Peter Frid, General Manager, New Hampshire PTV Durham
Ted A. Garcia, General Manager & CEO KNME Alburquerque
Peter Hero, President, Community Foundation, Silicon Valley San Jose
Joyce Herring, General Manager, KACV-TV, Amarillo
Alberto Ibargüen (Chair), Publisher, The Miami Herald Miami
Alice Ilchman, Director, Jeannette K. Watson Fellowship, WNET, New York City
Steven W. Korn, former Vice Chairman & Chief Operating Officer, CNN Atlanta for GPB
Jennifer Lawson, General Manager, WHUT Washington, D.C.
José Lozano, Vice Chairman & Executive Vice President, impreMedia New York for KOCE, Huntington Beach
Pat Mitchell President, Public Broadcasting Service, Alexandria, Virginia
Deborah Onslow, President & General Manager, WMHT Albany/Schenectady, New York
Maynard Orme, President & Chief Executive Officer, Oregon Public Broadcasting, Portland
Norman J. Ornstein, Resident Scholar, The American Enterprise Institute, Washington, D.C. for MPT
John E. Porter, Hogan & Harrtson, Washington, D.C. for WTTW, Chicago
Richard W. Riley, Senior Partner, Nelson Mullins Riley & Scarborough, Columbia, South Carolina for SCETV
Richard Schneider, President & CEO, WPBT, Miami
John F. Swope, Concord, New Hampshire for NH PTV
Jerrold F. Wareham, President & CEO, WVIZ & ideastream, Cleveland,
Walter L. Weisman, Beverly Hills for KCET
Tom Wheele, President & Chief Executive Officer, Shiloh Group, Washington, D.C.
Eugene Williams, General Manager, KTWU-TV, Topeka
Joanne Winik, President & General Manager, KLRN San Antonio

179 licensees for 356 PBS-member stations -- 21 state licensees with 126 stations, 59 university licensees with 85 stations, 89 community licensees with 138 stations with budget in 2004 and 7 (See CPB)
Memberships $593 million 26%
Businesses $376 million 16%
CPB $350 million 15%
State Government $322 million 14%
State College $186 million 8%
Foundation $147 million 64%
Miscellaneous $125 million 55%
Federal Grants and Contract $59 million 2%
Local Government $58 million 2%
Private College $33 million 1%
Other Public College $22 million 1.0%
Auction $12 million 0.5%