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Last Update: Wednesday August 20, 2008

Invent an Industry. Start a business around something you love.

David Milly helped to invent an industry.


Huntsville, Alabama: Every person who has ever dreamed of starting a business wants to know, "How do you get there?" And the answer truly is, "One step at a time."

This is the story of Theatrical Lighting Systems (TLS) and Janet and David Milly.  They will show you how slowly adding value, one day at a time, is how each of us has built a business. Some people get lucky and their formulas click. Some of us are lucky that we get in on the ground floor of a new business revolution.

When David was a student at University of Alabama at Huntsville (UAH), he earned money booking entertainment and dances for his school. From his first booking, Earl Scruggs Review, a country-bluegrass band (of Deliverance fame), he knew this was what he wanted to do.

But besides the fiddlers, David also booked the lighting package for the show. He engaged Luna Tech, a sole proprietor, and they struck up a friendship. By the time he graduated they had a partnership and then they formed a corporation (1975) to protect themselves from the liability involved with manufacturing and creating pyrotechnic special effects. David was initially a 25% stockholder in the business, yet by 1981 he negotiated a buyout of just the lighting division to go out on his own.

That's a story, but this one just gets better.

At that time there was no trade association for the lighting industry. In 1987 a few of the fellows started one, Theatrical Dealers Association, and David was quick to join and serve on the board. He initiated a Small Business Development Committee. Today this national association is known as ESTA or the Entertainment Services and Technology Association. 

David has also been an active member of the Huntsville Chamber of Commerce and the Better Business Bureau for three decades. In this episode of the show you will meet all kinds of people who love Huntsville, who love Janet and David Milly, and love the stuff of making their community a great place to live.

Go to all the Key Ideas & Video...

Index for Learning Companies

You can be listed. There are no less than 25 different subject areas from which to discover a few of the 1100+ video clips on this web site. There are another 900 from prior episodes of the show that are being prepared for you.

Then push that business to become an art! It'll last a very long time.

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Chaucer's Latin verse "Ars longa, vita brevis" sums it up -- Art is long; life is short.
So, why don't we all make life an art? Wouldn't that lengthen our days?
And, if we make our businesses an art, perhaps the business could live beyond us.

To live life as an art, we need to grasp more deeply life's many-sided perfections. Do that within your business, and you'll have uncommon success all your days. And, to learn how to do that, study these wonderful people, their insights and wisdom. Prior homepage...


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