Last Update: Thursday November 20, 2008

An entrepreneur always has at least four options in life

Brand Matters! Your Story Around It Does, Too!

Los Olivos, California: Way back in the 1950s a young Texan by the name of Fess Parker took a job with Walt Disney. He became an actor and the incarnation of two American heroes, Davy Crockett and Daniel Boone and as a result, this man truly became an American icon in our time.

We met Fess in beautiful Santa Barbara wine country and continue our studies of the first principles of branding and storytelling. Fess left Hollywood and bought land then built a hotel. Here you¿ll discover that he believes in real estate and in helping his customers create memorable experiences.

The Fess Parker Winery and Vineyard is located 32 miles north of Santa Barbara on the Foxen Canyon Wine Trail. In 1987 Fess and his son Eli Parker purchased 714 acres; Eli enrolled in viticultural classes and this business was born. While Eli focused on making wine, his dad concentrated on building the winery and visitor center. Last year over 60,000 people visited and total sales exceed five million dollars per year.

Eli's sister, Ashley, is a partner in the company and Fess still comes to the Winery daily to visit with customers and offer his sage advice. More...

	Ping Golf started in a California garage. They faced a wall of loud, focused opposition from the old guard. Yet, the Solheim family persevered through the hard times and today they continue to redefine the industry they love. Key Question: How do I get started in business?
	Prepare for the worst. We all know the best offense is a good defense. First, there are just too many evil and downright nasty people in this world. And, bad things happen to good people. Learn from Suzanna Persa. Key Question: How can I grow this business faster?
	Chris & Sara Fortune wanted to be in charge of their own destiny, so they bought a business. It wasn't easy but they can say, "We made it in America." Key Question: How do I buy a business?
	Sell to the highest bidder? It makes perfect sense! Here is one of more than 40 videos about exit strategies. As baby boomers approach retirement age, we ask, "Why retire? Why not sell and reinvent yourself?" BobO did! Key Question: How do I find buyers for my business? Prior homepage...