My Library and Courses
Last Update: Sunday August 20, 2017

Be creative. Use your business as a real force for good.

Sohrab constantly reaches higher!

Sohrab Vossoughi, Ziba Dsign, Portland, Oregon

Portland, Oregon: Our work world is forever changed by people like those you meet in this episode of the show. This business is a team of thinkers. Here you find people who are driven by the power of an idea or insight to squeeze more value into a particular space and time. They demand of themselves that everything has a greater simplicity and more satisfying human dimensions.

"Be well. Everybody be well." Then, do well. Then, do even better.  This is not just any industrial design firm; these creative perfectionists came from around the world to work side-by-side with this man pictured above, Sohrab Vossoughi, to be part of a team that can make a difference in this world and in their life.

"Strive for simplicity, innovation, human-centered interaction, visual interest, and efficiency." This is the calling card not just of a design firm; it is a calling card for all businesses for the future.

More than nice words, these people are so productive they are the first firm to ever win four Gold Awards in the annual Industrial Design Excellence Awards Competition run by the Industrial Designers Society of America.

For them, both design and business are a continuum -- it never ends and can always be done better.

We were with these people for two days to shoot, talk, observe. We believe that this firm's unrelenting pursuit of a higher perfection is their secret weapon, shared by all, across a diversity of cultures and backgrounds whereby the net-net is their continued work with leading firms – Proctor & Gamble, McDonald's, FedEx, Hewlett-Packard, Microsoft, Nike, and Ford – which entrust their brands to Ziba to see if they can make just a little bit better.

Go to all the Key Ideas & Video...

That concept alone  could drive every business.

On this website you get real inspiration, insights and ideation from actual business owners who are loved in their community and respected within their industry.   Every one of them has a special integrity and a bit of genius.

Every one of them struggles to make this world a better place.


Explore many videos from 300+ episodes.

Four paths to walk and eight steps to climb:

Jack_Miller.jpg

Start a Business

Who knows about light?  Answer: Einstein and a few others.  Jack Miller has his own deeper insights. His daughter had her's  based on art preservation.  Together, they started a business  to build on their insights! Like most,  they bootstrapped it!

Question: How do I start?

BobTarcea.jpg

Grow a Business

We lost billions of dollars last year!  Let's regain some integrity and real respect of intellectual property. There is a pandemic of lying, cheating and stealing. The pied pipers of piracy truly have gotten the upper hand.

Question: How do you grow it?

Buy a Business
She bought the ugly duckling nobody wanted.  The location was losing money, but she nurtured her little Chevrolet dealership to health and her duckling became a beautiful swan! Pamela Rodgers failed twice and then came back to win.

Q:  How do I buy a business?

XTO_Bob_Simpson.jpg

Sell a Business
$35M IPO in the early stage!  Now that's selling!  Started as Cross Timbers Oil & Gas, then traded as XTO Energy,  they became the ninth largest oil and gas company in the country.  Then, Exxon Mobil bought the business for $42B!

Q: Who is the best buyer?


More stories about best business practices...