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An Open Letter
Dear Chamber executives:
I have a very simple proposal but first, I believe an introduction is in order.
My name is Bruce Camber and I am the CEO and executive producer of this television series, Small Business School. The show has been airing on PBS-member stations across the nation since September 3, 1994. It is the longest running television series about best practices in small business. Nobody can pay or has ever paid to be on a show. Our national sponsors pay for everything. And to select the people featured in each episode, we work extensively with the local chambers within the broadcast area of the local station.
Our work has been validated many times. Just back in May the New York Times (pop up) created a small business video section totally based on clips from the show! Our publishing friends tell us that the Small Business School video library is the richest in the world on starting, running and growing a business. There are more than 2000 clips today and the number keeps growing! Those clips came from just 200 of over 300 30-minute television episodes. Each video clip is edited into 1-4 minutes teaching segments with a transcript and case study guide.
MBA programs around the world (pop up) are using these clips in classrooms today. Yet, I believe the people who would enjoy these clips the most are small business owners and their employees.
To that end, we have finally learned how to use a relatively old technology to deliver a daily video clip for chamber websites. Your members never leave your website and the video changes every time they open that page on your website. It is a very simple technology -- just one line of code embedded on one of your pages. I think it gives members another reason to visit your site every day.
If this all sounds interesting, here is my little proposal. We will create a special version of our web tool for your chamber. That will generate that rather magical line of code that delivers the video clips to your site from our library. There is no cost to you or to your members. Your web folks could set it all up in less than thirty minutes. The instructions are that simple.
I hope you are interested. You can email or call.
Warmly,
-Bruce.
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