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Last Update: Friday August 18, 2017

Franchising is all about systems that work

Franchising an Icon

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Cranston, Rhode Island: This episode of the show is about the all-American childhood business, the lemonade stand. But here, we meet Angelo DeLucia, who did it a little differently. He took his lemonade stand global and who would think that a lemonade stand that opened in 1948 would still be serving hot, thirsty customers.

Meet Angelo DeLucia. He developed a franchise because he knew he could attract more talent by franchising than by simply hiring employees. You don't have to be MacDonalds or Burger King to franchise your business. But, keep this in mind; to be a businesses you must have a product, processes, and people. If you want to develop a franchise, the product and processes really have to be solidly in place.

Your franchisees supply the people and the management.

Angelo had his recipe, the family's old-world Del's Lemonade, and he had the processes meticulously defined. These processes are standard operating procedures so the product looks -- and in this case tastes -- the same no matter where a customer experiences it.  Del's franchise owners serve up the same delicious beverage in Tokyo as Angelo serves here in Rhode Island.

Franchising can be a great way to grow your business. It has worked for thousands of companies and can work for you too. 

Go to all the Key Ideas and video of this episode...



About t
he business owners you meet here...

All the people who appear as the stars of this television show are recommended (1) by their community for their integrity and (2) by their industry for their creativity and courage. Our national sponsors -- from IBM, USPS, Verizon, Microsoft, D&B, Travelers, Business Week, and many others -- have paid for everything.

Nobody can pay or has every paid to be on this television show.

You can't do it all.  So, work out the systems, then engage others.

No entrepreneur waits for somebody else to do it. They just do it themselves. They take on the big challenges and are not afraid that others will think they are stupid, crazy, or simply a fool. It is so much easier to say, "That's impossible" or "That can't be done."

The franchiser lets others in on the process.  They perfect their systems to engage others to expand the business.  If you can perfect your systems,  consider franchising your business.

Many franchisers, like those below, are able to take their business from $0 to over $1 Billion in less than a lifetime.   Meet others who have done it on their own.


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There are always four paths to walk and eight steps to climb:

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Start a Business

Meet Gary Salomon, the founder of FastSignsThis business was started over a breakfast conversation where it was laid out on the back of a paper napkin!  Today, this franchise will generate billions in revenue. Every product can be improved.

Key Question: How do I start a business?"

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Grow a Business

Meet Anne Beiler of Auntie Anne's Pretzels.
She started in the Saturday Farmers'  Market selling her pretzels.  Then people began asking if they could resell them in other farmers' markets.  Now with over 900+ franchisees, the rest is history!

Key Question: What is a path for growth?

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Buy a Business
Meet Tom Gegax of Tires Plus.  He bought
a gas station and leveraged it into over 150 stores and 2000+ employees. He ended up selling to Bridgestone Tire after becoming the largest tire dealer in the midwest! More...

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Sell a Business
Some businesses should be sold; these businesses really should become part of a public trust. We believe Small Business School is such a business. It could even be franchised so in every state and every country people are working with each other to lift up the best within our culture. The vision is larger than any family:
» May the history become the future
» Every country, every state, every 4M people
» Teach Ownership

Learn all eight possible ways to leave your lover!

Key Question: Who is the best buyer?

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