Small business is the most important institution in a civil society.

Make Your Mission Statement Inspirational

Gap, Pennsylvania: Auntie Anne's is not small any more; and in this episode of Small Business School, you learn why Anne Beiler stirred up a delicious product that millions love today but it required vision -- cash and courage -- to open hundreds of locations. An angel investor stood by her while bank after bank turned her down because the purpose of this business was to make money then give it away. Her generous spirit is infused throughout this company and it is their secret ingredient. Anne has proven that her franchisees want to run a business built on love. While most franchise companies have to market to find new owners, Anne has to turn away hundreds who want to buy into her concept. Products topped with her love of people make Anne Beiler a leadership example to follow.

Anne Beiler began In 1988 by turning a mistake into a new product. 

Today, Auntie Anne's Hand-Rolled Soft Pretzels are baked fresh in over 800 locations and are the perfect high carbohydrate, low-fat, back-to-the-basics snack so many people crave. Customers will part with nearly $500 million a year to enjoy this hot treat.

This business is based on love and on giving. This is the American Dream. It has come alive for all the right reasons. 

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