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Last Update: Thursday June 29, 2017

Meet Laurie Synder and the kids of Flap Happy

Import A Good Idea

3:16 | Play Now | What does New Zealand have in common with Southern California?  Beaches and fair-skinned children.  The hat that helps kids in one part of the world turns out to help kids everywhere.

Santa Monica: In this episode of the television show we take you inside a California business that is making children's hats for Talbots, Nordstrom, Children's Wear Digest and dozens of others. Now they make hundreds of items for retailers (mostly small children's specialty retailers) all around the world.

Laurie Snyder started Flap Happy because she was afraid her very fair-skinned, freckled-faced baby boy would get seriously burned by the California sun. Laurie created a hat by enlarging the brim of a traditional baseball cap and by adding flaps. Other mothers saw the hat and wanted one for their own child.  That was the beginning of this special business.
Meet Laurie Snyder. Meet her Mom, her Dad, her husband, her sister, her "model" child and her other children, too. This is the team that sacrificed to build the business.

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Put People First

1:58 | Play Now | The Flap Happy customer is easy to love!  Laurie seems to transfer her love for these adorable customers to her hard-working employees.  As we have heard from other owners, if you don't love people it's hard to build a business.

Finance Without A Bank

2:41 | Play Now | There are no business startup bank loans.  Every founder who wins money from a banker to get going had personal assets to use as collateral.  Or, they might have been lucky to convince a friend or family member to co-sign on a loan.  Laurie Synder, founder of Flap Happy, had to look beyond banks to make her darling hats.

Recruit Your Family

1:10 | Play Now | Wally Snyder, Laurie's husband, loves being with their children so he took over the moment-by-moment parenting duties and he is also responsible for the physical plant of the company. More...

Ask Family to Work for Free

0:57 | Play Now | The name, Flap Happy, is part of the company's success. Laurie was fortunate that her father, Marty, had spent over 30 years in the advertising business. The name came to them out of brainstorming session and Marty was vital to the discussion.

Sell, Sell, Sell

1:39 | Play Now | The old-fashioned, face-to-face selling still plays a role in revenue generation for Flap Happy.  Laurie's Mom, Judy, leads the sales efforts.

Surpass Customer Expectations

1:37 | Play Now | Flap Happy products are sold by some tiny retail shops and in some of the world's biggest catalogs.  Laurie is proud that her little business makes the big guys very happy.

Make Business Easy for Customers

2:19 | Play Now | At Flap Happy, customers get what they ask for. L.L. Bean is selling a cap with matching mittens as a set so Laurie provides the simple packaging to make it easier for them to ship the items together.

Set Profit Margin Goals

3:23 | Play Now | Host Hattie Bryant says that increasing sales won't necessarily increase profits.

Communicate With Customers

2:49 | Play Now | Laurie mails a catalog to customers and also posts her catalog on the web.  At markets she gathers more leads to add to her list.

Strive For Perfection

0:47 | Play Now | The look on this designer's face says it all.   She is not happy and she is looking for ways to improve the product she is studying.  Everyone at Flap Happy is stretching to get better everyday.