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Last Update: Friday October 20, 2017

Small Business School on the campus

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Background story:  In 1994 PBS-TV did a special feed of the show to all the colleges and universities throughout the USA.  About 1000 schools picked up that feed along with a case study guide for each episode. At that time, the professors used VHS tapes in the classroom!

In 1997 Prentice Hall (now part of the Pearson family) began licensing these video case studies to be included in their best selling textbooks. Besides being integrated as special highlights in each chapter,  all of video for these case studies were on a DVD in the back of the book.

In 2000, Thomson Learning (including Southwestern Publishing) began to include Small Business School case studies within their best-selling textbooks.  That continues to this day.  In 2006, Cengage acquired Thomson Learning including Southwestern Publishing
and Gale Publishing. 

Here is a sampling from over 50 textbooks:

Entrepreneurship, 7th Edition, Donald Kuratko / Richard Hodgetts  One new business owner said this, "Dr. Kuratko's book is positively outstanding and a must read for anyone ...considering starting his or her own business...without question, the finest book that I have ever read. I keep it by my nightstand!

Small Business Management 14th edition, by Justin Longenecker, Carlos Moore, William Petty and Les Palich  Considered the "category killer" among small business textbooks, Justin Longenecker began work in this area back in the '60s. Now in its 14th edition, it is the core textbook for small business management.

Enterprise by William Gartner and Marlene G. Bellamy.

   

Marketing by Charles W. Lamb, Joseph F. Hair, and Carl McDaniel  Now in its 10th edition, this book recognizes just how much marketing principles play a role in our day-to-day lives.