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Last Update: Wednesday August 23, 2017

Opici Wine Group's Three Generations

Eat Dinner with Your Customers

Glen Rock, New Jersey:  One never knows what will happen when power, love, and money intersect within a family. When company founders, Rose and Hubert Opici, thought the next generation was ready to run the company, they retired to Florida.  They were a bit too optimistic. Though from within the family, their new leadership had power and money but not the love that was Rose and Hubert's special ingredient that had nurtured this business into being for over three decades. Luckily, Rose and Hubert were paying attention. They came out of retirement, got back to work, and restored health and vitality to the business.  
 
The hard lessons learned from that experience steeled the family for the tasks ahead. Their daughter, Linda, became president and they began recruiting strong veteran industry talent. Then to prepare their grandchildren, Dina and Don got on the job training from the bottom up.
 
Learn how a business is built by celebrating life around an evening dinner with family, customers and suppliers. It is a very basic business formula: Know your customers and suppliers well. Get to understand them, like them, and trust them, and the business follows.

This company opened for business in 1933 and you will hear the third generation talking about taking Opici into its second century of operation. .

Fix It Before It Breaks

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Hubert and Rose Opici say that preventative maintenance saves time and money.

Trust Your Experience

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Decades of experience give the founders the confidence to turn down products they don't like.

Use Technology to Beat Competitors

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Opici Wine Group moves 2 million cases of wine through its modern warehouse every year.

Recruit Top Talent

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Leadership matters and the cost of hiring experience usually pays off. Burton May came from outside the organization while some managers worked their way up.

Eat Dinner with Your Customers

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Dina is part of the third generation and she often finds herself delivering products from the truck of her car when a customer calls in a panic. She learned from her grandparents that service doesn't stop at 5 pm.

Treat Suppliers Like Family

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Parties and gatherings plus speaking Italian to the growers from Italy keep everyone happy.

Search the World for Value

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Global sourcing delivers value pricing and keeps customers coming back.

Be Tough on the Next Generation

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In the US, 80% to 90% of businesses are considered to be family owned. Only 30% will survive to the 2nd generation, 12% to the 3rd and just 3% to the 4th.