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A tribute to Fess Parker. He says, "Buy Real Estate."
4:28 | Play Now | Fess Parker shares an important lesson about leveraging investments to purchase real estate.
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Listen To The Market
3:18 | Play Now | Fess Parker learns that timing--and market knowledge--are key to success in any business.
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Market Your Entire EcoSystem
1:57 | Play Now | Fess Parker Winery teaches that selling is as much about the place as the product itself.
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Play Hard To Get
2:49 | Play Now | Eli Parker, is wine maker, and cultivates the relationship with restaurants to ensure continuing demand for their high-quality product.
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Write Your Script and Use It
3:31 | Play Now | Host Hattie Bryant learned from Fess that in wine and Hollywood, a compelling story is what keeps people coming back.
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Jump On New Technology
2:15 | Play Now | In 1997, with a few dollars and a home-grown Web site developer, Fess Parker Winery and Vineyard doubled its retail traffic by putting up a simple Web site.
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Coddle Customers
1:52 | Play Now | Cindy Simpson, manager of the Fess Parker Winery wine club, stresses the importance of membership privileges and unique product offerings.
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Attract Money With A Great Idea
4:09 | Play Now | Fess Parker says that he learned from Walt Disney about the power of ideas.
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Solve A Problem
3:24 | Play Now | Meal worms are happy in their shipping box and arrive live to their destination.
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Step Aside
1:21 | Play Now | Founder Richard Fluker passed the business to his nineteen-year-old son.
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Be the Person People Want to Work For
2:30 | Play Now | David Fluker has grown into an excellent leader because he is smart, driven and at the same time respectful of all people. You even heard one of the employees say that David is a better boss than was his Dad!
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