My Library and Courses

Last Update: Tuesday August 19, 2008

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Key Question: How do I survive the hard times?	Key Question: How do I find new customers?	Key Question: How do I buy a business?	Key Question: How do I involve employees?

Longest-running television series on PBS stations by independent producers

About Best Practices in Business... every question is answered by a business owner who was recommended by many local business advocates and confirmed by their national trade association for their leadership, generosity of spirit, ethics, and courage. When you click through to a video, the box on the right has three tabbed areas, Q&A, TRANSCRIPT, and EPISODE. Cursor over and click on the Key Question. There are often dozens of other answers! You can also search for a VIDEO (always in the header just above) with five tools to find just the video out of 1000s. More...

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As seen on PBS stations, the VOA and…

Protect Your Intellectual Property

Mark Litvak, a partner of Mitchell, Silberberg and Knupp in Los Angeles with his partners, particularly George Borkowski, brought down Grokster through the litigation that went to the Supreme Court and they put Napster in the corner.

Airs Tuesday 11:30 PM in Greater San Francisco on KQED-TV

Silicon Valley, Los Angeles and Seattle: The simple commandment, "Thou shalt not steal," just four words, is ingrained in our conscience. Now we struggle to understand why we act so differently when it comes to Intellectual Properties (IP). The estimated global annual losses, now over $600 billion annually, continue to escalate.

Economies grow when money is transacted for something of value. Theft kills economies and IP theft is a real pandemic.

Lying, cheating and stealing has been going on forever. But now, the other IP (Internet Protocol) has made it so easy to steal, our children and all sorts of decent-loving-gentle people think nothing about "borrowing, using, enjoying" and otherwise ripping off somebody else's creative work.

While we were sleeping, the Pied Pipers of Piracy enlisted an entire college generation to begin nabbing other people's property – intellectual property – without regard for the consequences. Their recruitment was viral. Not only did their business model encourage young fans and average folks to rip off artists because it was quick, easy, free and anonymous, these otherwise decent people had begun acting and thinking like common thieves.

In this episode of the show we visit with the lawyers who argued down Grokster in the U.S. Supreme Court. We visit with a small business owner who is being ripped off, a composer who is figuring it out, and technologists who are waging the war to protect our intellectual assets.

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