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Last Update: Tuesday May 22, 2012

Saris Cycling Group aka Graber

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Saris Cycling Group aka Graber
	Innovate Before Competitors Do 3:09 \| Register or Log in \| Become a Member Cyclists all over the world buy from Saris Cycling Group because they have become an industry leader. Logon to view all the videos of this episode.
	Be Able to Take On Debt 3:04 \| Register or Log in \| Become a Member Chris Fortune and his wife Sara got into business by buying out a founder who was ready to quit.
	Make Change Fast And Easy 3:14 \| Register or Log in \| Become a Member Saris Cycling Group invested in cellular manufacturing to reduce the cost of change.
	Limit Suppliers To Increase Influence 1:08 \| Register or Log in \| Become a Member Chris learned early that loyalty and reliability are more important than price. Here Hattie is shown how easy it is to mount a bike on a Saris rack.
	Establish A Board Of Directors 2:13 \| Register or Log in \| Become a Member Chris Fortune believes that you get better faster when you are surrounded by experience. Chris' Dad and other veteran executives serve on the board at Saris. View all the videos of this episode.
	Give Customers A Forum 1:33 \| Register or Log in \| Become a Member If you listen, customers will tell you want they want.
	Avoid Bankruptcy 3:29 \| Register or Log in \| Become a Member Sara Fortune, Chris' wife, runs human resources and serves on the leadership team. She and Chris agreed that while bankruptcy was a legal option for them early on, it would not be good for their souls or for their talented employees. More...
	Win Big Customers 1:49 \| Register or Log in \| Become a Member Just one high-profile customer can make a big difference in how others view your business.
	Bring In Experts 1:01 \| Register or Log in \| Become a Member Host Hattie Bryant discovered that the University of Wisconsin offered Saris low-cost, high-value expertise.
	Make It In America 1:55 \| Register or Log in \| Become a Member Chris and Sara are sentimental. They grew up in Wisconsin which is steeped in a manufacturing tradition. The proud past of Wisconsin factories is being carried on at Graber because Chris and Sara are determined to prove that, "Made In America" means quality.
	Spend On Good Design 1:24 \| Register or Log in \| Become a Member Marketing consultant, John Wargo, says that exquisite design in your marketing material will generate a high level of interest.