My Library and Courses
Last Update: Thursday October 19, 2017

Zubi Advertising

Search by…

Join now for access to all our clips!
























For improved search results, please first login.

Zubi Advertising

Tap A Trend

1:29 | Register or Log in | Become a Member

Teresa Zubizarreta turned a profound understanding of the Hispanic culture into an advertising powerhouse helping other companies reach this growing market.   More...

Keep Learning

2:57 | Register or Log in | Become a Member

Zubi Advertising has deep roots in being open to learn how to overcome big challenges.  They are all open to being mentored and to mentoring others.   More...

Take Time To Understand Yourself

1:54 | Register or Log in | Become a Member

Teresa Zubizaretta capitalized on the fact that she was a woman in an industry that had been historically dominated by men.  She knew being a woman and a Hispanic were assets.     More...

Manage Your Children With Your Head Not Your Heart

1:30 | Register or Log in | Become a Member

Tere's son, Joe,  balances the needs of the business with client expectations as he leads Zubi's account management function.

Buy As Much Technology As You Can Afford

0:45 | Register or Log in | Become a Member

Tere's daughter, Michelle, made the decision to invest in the kind of technology that would help Zubi Advertising look and act like its big customers.

Be Willing to Invest to Move Ahead

1:35 | Register or Log in | Become a Member

Convincing messages are a powerful mixture of words and pictures.

Carve Out Your Niche

1:37 | Register or Log in | Become a Member

Tim Swies leads the campaign to win customers for  the agency with the slogan, "Erase Stereotypes."

Do Research To Gain Mindshare

2:10 | Register or Log in | Become a Member

Zorro appealed to the Hispanic marketplace and was very effective in selling Ford Mustangs. 

Keep Employees Happy With Fascinating Work

1:25 | Register or Log in | Become a Member

Time flies and the hours pile up but no one cares when they are working on a project that is exciting or innovative.

Be The Source Not The Supplier

4:24 | Register or Log in | Become a Member

Building a partnership with clients helps Zubi Advertising become the source its clients turn to for Hispanic messaging.

Trust Your Intuition

0:56 | Register or Log in | Become a Member

Host Hattie Bryant reports that Tere was in it for the long haul; she trusted her instincts when deciding with whom to do business.  You can, too.   All the videos...

Keep Family First

1:27 | Register or Log in | Become a Member

Teresa Zubizarreta learned that the most important communications are with family.

Reward Great Performance Even When There Are No Profits

0:47 | Register or Log in | Become a Member

Zubi Advertising pays bonuses even when the company loses money in recognition of the hard work employees put in all year long.

Give To Those Who Need It

1:44 | Register or Log in | Become a Member

Joe Zubizaretta carries on his Mom's tradition of compassion in the business.