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Sundance Catalog

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Sundance Catalog
	Put Your Own Skin in the Game 1:27 \| Register or Log in \| Become a Member Like the scene from Butch Cassidy and the Sundance Kid, Robert Redford used the money he earned from making the movie, and took a leap of faith to buy land and launch a new business.
	Admit What You Don't Know 2:44 \| Register or Log in \| Become a Member Harry Rosenthal had proven himself in the catalog business and was hired by Robert Redford to launch his Sundance Catalog. More...
	Hire People Who Have Done What You Want to Do 1:31 \| Register or Log in \| Become a Member Brent Beck went from working in the Sundance Lodge gift shop and scouting the country to find American crafted items that fit into the image of the lodge, to catalog buyer.
	Live, Eat, Sleep the Business 1:48 \| Register or Log in \| Become a Member Entrusting the vision behind the Sundance Catalog is not for people who want to work 8-5.
	Use A Famous Face 2:15 \| Register or Log in \| Become a Member More than just the owner, Robert Reford symbolizes the environment and arts that are represented in the carefully-selected items sold in Sundance Catalog.
	Attach Yourself to a Cause 2:26 \| Register or Log in \| Become a Member The Sundance Catalog is dedicated to helping American artisans by marketing their creations and generating cash to support their unique work and to to protect wilderness areas.
	Be Thoroughly Authentic 1:31 \| Register or Log in \| Become a Member Using a famous face and cause marketing can help get you in the customer's door. Authenticity and customer service keep it open for you.
	Build a Brand 1:07 \| Register or Log in \| Become a Member Hattie says that Redford has built a solid brand around the Sundance name by using it on the wilderness lodge and the catalog that goes to millions every year.
	Buy and Apply Technology 1:35 \| Register or Log in \| Become a Member Technology will either help or hinder you. It's best if your technology is slightly ahead of your growth.
	Sell a Lifestyle, Not a Product 4:07 \| Register or Log in \| Become a Member People who visit Sundance Lodge want to take a piece of the lifestyle home with them, and the catalog offers it to them every month.
	Put Plans in Writing 0:56 \| Register or Log in \| Become a Member Harry Rosenthal was hired to start a business from scratch so he started by putting a plan in writing.
	Anticipate Poor Cashflow 1:20 \| Register or Log in \| Become a Member Running a business requires good planning, realistic expectations and preparing for the worst.
	Expect to Fail 1:36 \| Register or Log in \| Become a Member Experience teaches that you will fail along the path to growing your business.