My Library and Courses
Last Update: Tuesday October 17, 2017

Orange Tree Imports with Carol Schroeder

Search by…

Join now for access to all our clips!
























For improved search results, please first login.

Orange Tree Imports with Carol Schroeder

Start Young

1:36 | Register or Log in | Become a Member

Carol Schroeder always dreamed of having her own shop, and at the age of 21, she bought the building on Monroe Street and started selling furniture. More...

Use Money to Borrow Money

1:15 | Register or Log in | Become a Member

The Schroeders were able to get a loan to buy this building by using their own cash as collateral.

Stay Focused on Your Target

0:41 | Register or Log in | Become a Member

Carol Schroeder wrote the book on specialty retailing.  She says that successful shopkeepers who have made it through the Wal-Mart shake out know that they can not sell anything people can buy at Wal-Mart.

Build a Database

1:27 | Register or Log in | Become a Member

Building a database should be one of the primary components of a business owner's total business plan. It's absolutely critical that you retain key information about your customers.

Offer the Hard to Find

2:07 | Register or Log in | Become a Member

Assuming you understand your target market thoroughly, the next task you have is to find things customers will want to buy that they can't find conveniently any place else.   More...

Encourage Employees to Take Charge

2:20 | Register or Log in | Become a Member

At Orange Tree employees are involved in many decisions and on many different levels.  More...

Turn Workforce Planning Upside Down

2:09 | Register or Log in | Become a Member

Owner Carol Schroeder has taught her team to staff the shop on their own and she rewards them for being collaborative.

Treat Employees Like Family

1:34 | Register or Log in | Become a Member

We found this artwork on the wall in the owners' office.  We're sure that there's a new family tree being created to include employees who have joined the company since the 20th anniversary.

Transform Your Entire Neighborhood

3:11 | Register or Log in | Become a Member

Orange Tree Imports is on the historic Monroe Street with other specialty shops. The owners all work together to create a unique shopping experience.  More...

Be a Team Player

1:11 | Register or Log in | Become a Member

Employees at Orange Tree Imports feel that they are part of a team and this is one of the key reasons that they enjoy their work.

Create Event-driven Traffic

1:54 | Register or Log in | Become a Member

Carol Schroeder builds bridges between her vendors and her customers by hosting events where customers can buy items Carol would never be able to stock in the store.  More...

Love People

2:07 | Register or Log in | Become a Member

It is not enough to love the products you sell. You must also have a profound love for people to build a successful specialty retail shop.