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Last Update: Wednesday October 18, 2017

Modern Postcard

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Modern Postcard

Achieve Digital Workflow

2:33 | Register or Log in | Become a Member

Steve Hoffman is in motion to achieve continuous improvement, a concept institutionalized by the success of W. Edwards Deming.   All the videos... On leadership...

Build on Your Past Success

2:17 | Register or Log in | Become a Member

Jim Toya-Brown joined Steve Hoffman in 1986.  Today he is Senior Vice President, friend and confidant to Steve.  The two took the building blocks of an old business and turned it into an eBusiness.

Listen to the Marketplace

2:13 | Register or Log in | Become a Member

Bill Lofft is the CFO and he explained how Steve and Jim evaluated the opportunity to move into using technology to reach thousands rather than hundreds of potential customers.

Know the Theory of Constraints

1:12 | Register or Log in | Become a Member

Steve Hoffman is a process leader who has mastered the Theory of Constraints.  He is driven to give customers quality, speed and price. Without technology, this was impossible. Now leaders like Steve are doing it everyday.     More... Go to the homepage for this episode

Create an Esprit de Corps

2:36 | Register or Log in | Become a Member

Most everyone at Modern Postcard works on a team. These are not departments or work groups. They use the sports metaphor because so many of the employees are involved in sports.  More...

Do The Customer's Heavy Lifting

1:15 | Register or Log in | Become a Member

All strong companies try do the customer's heavy lifting. When they do it right they are rewarded with loyalty.  Friendly, fast moving teams at Modern Postcard help customers get what they want when they want it.

Be a Process Leader

1:24 | Register or Log in | Become a Member

Hattie says that Steve Hoffman is one of the best process leaders we have ever met.  Modern Postcard is technology and systems driven which has enabled it to grow since the Internet has become ubiquitous.

Create Space that Inspires Quality

2:33 | Register or Log in | Become a Member

After leasing space for years and spending plenty of money to upgrade it to his standards, Steve's CPA told him it was time for him to own his own building.

Make Goals Fun

1:25 | Register or Log in | Become a Member

Sarai Rodgers is Director of Human Resources.  She works with CFO Bill Lofft to come up with goals that are fun and easy to measure.

Reward with a Splash

5:23 | Register or Log in | Become a Member

Never in all of our studies of small and growing companies have we ever run into a group that has as much fun rewarding people for accomplishment.  Top producers get to be the stars of a film made by a fellow employee.  With a "Star Wars" theme, this Modern Postcard Image Award film was a big hit.

Keep Your Promises

1:40 | Register or Log in | Become a Member

Technology, the best equipment and fabulous customer service people are the three-prong strategy used by Modern Postcard to deliver on its promises.  All the videos...