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Last Update: Friday October 20, 2017

Ferrer Brokers

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Ferrer Brokers

Turn Customers into Friends

3:49 | Register or Log in | Become a Member

Leonor Ferrer enjoys her customers and many of them are her close friends.   More...

Out Serve the Big Guys

3:07 | Register or Log in | Become a Member

Leonor Ferrer was born in Mexico City and became an American citizen over two decades ago.  She speaks the language of the small importers and she provides all the service the big competitors offer.

Leverage Your Relationships

4:33 | Register or Log in | Become a Member

You can build a business without spending a dime on advertising.

Hire Attitude, Teach Skill

4:37 | Register or Log in | Become a Member

To train a new person takes a big commitment, but, it is has always paid off for Leonor.

Keep Cash in the Business

1:25 | Register or Log in | Become a Member

Host Hattie Bryant says that in the early years the owner usually doesn't take home much cash.

Borrow from Family

2:04 | Register or Log in | Become a Member

Before she succeeded, Leonor Ferrer overcame lack of money, a bad partner and being the first Hispanic woman broker at the San Diego border.

Discipline Yourself

1:40 | Register or Log in | Become a Member

Leonor Ferrer says that to succeed as a business owner you have to have a good idea, be willing to do without, and have a hunger inside to be independent.

Add a New Market

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