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Last Update: Thursday May 24, 2012

Cowgirl Enterprises: Just Do it! Take charge!

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Cowgirl Enterprises: Just Do it! Take charge!

Be Mission-Driven

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Donna said her mission is, "To bring awareness about natural skin-care products to people through education and through the joy of using them."     More...

Focus On What You Know Uniquely

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Cowgirl Enterprises shows how Donna Baase put her life experience into a 2 ounce bottle.     More...

Move Out Of The House

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You've read about the surge of home-based businesses. Yes, this is a happening, but staying at home could keep you smaller than you want to be. 

Outsource Manufacturing

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Donna Baase is not interested in running a manufacturing plant. She wants to give her customers unique, botanical based skin products.

Develop Multiple Sales Channels

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Donna was patient and used her own market to test and validate her products before she expanded. She also discovered that sales can come from surprising places.

Communicate With Customers

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Direct mail is a cost effective way for a small business to stay in touch with customers and prospects so building a mailing an email list should be goal #1 for every business owner.

Consider Prison Labor

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Host Hattie Bryant talks about how Donna creatively addresses her need for seasonal labor.

Create Work That Isn't Work

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When work feels like  play, time disappears.  Work can be fun, rewarding, educational, and even uplifting.  This is Cathy Price.    More...

Learn The Marketing Ps

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The four "Ps" of marketing are product, price, place and  promotion.

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