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Last Update: Thursday October 19, 2017

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Do It Different

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To rise above the crowd, start by being unhappy with the status quo, and ask "How can I do it better?"

Hire Entertainers

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It's employees that create the truly memorable customer experience. 

Be Number One

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Earn your position in the market by being the best at what you do.   

Now, pictured here is the statue of Mary Dyer.  She was hanged, June 1, 1660, on Boston Common for being a Quaker. She died a martyr and became the symbol for religious freedom for this new country.   More...  (between 1:51 and 2:58 minutes)

Get Some Rose-Colored Glasses

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Optimism wins every time.

Invent An Industry

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David Milly started in the lighting business when there was almost no equipment. As he said, entertainers would just walk in a room and put on a show using available light.  David is proof that you can grow your business by growing your industry.   More...

Make Shopping an Adventure

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There is plenty to see and buy at Jackalope.  Customers wander through acres of products organized into fascinating boutiques.

Use Metaphor to Teach

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Darby searches the world for products and for ideas to help grow his business. Go to the Jackalope homepage linked within the Episode tab. More...

Be Your Market - Become a Tribe!

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The founders of Wahoo's love to surf, and they make food they love to eat.  They figured that plenty of surfers, skateboarders and snowboarders would want to eat what they make.     More...

Create Chaos Out of Order

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Ed Lee makes sure that this franchise doesn't look like one.

Offer Infotainment

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Bunny Putnam loves teaching tourists about her beloved Catalina Island.