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Last Update: Tuesday October 17, 2017

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Be Mission-Driven

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Donna said her mission is, "To bring awareness about natural skin-care products to people through education and through the joy of using them."     More...

Focus On What You Know Uniquely

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Cowgirl Enterprises shows how Donna Baase put her life experience into a 2 ounce bottle.     More...

Move Out Of The House

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You've read about the surge of home-based businesses. Yes, this is a happening, but staying at home could keep you smaller than you want to be. 

Outsource Manufacturing

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Donna Baase is not interested in running a manufacturing plant. She wants to give her customers unique, botanical based skin products.

Develop Multiple Sales Channels

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Donna was patient and used her own market to test and validate her products before she expanded. She also discovered that sales can come from surprising places.

Communicate With Customers

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Direct mail is a cost effective way for a small business to stay in touch with customers and prospects so building a mailing an email list should be goal #1 for every business owner.

Consider Prison Labor

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Host Hattie Bryant talks about how Donna creatively addresses her need for seasonal labor.

Create Work That Isn't Work

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When work feels like  play, time disappears.  Work can be fun, rewarding, educational, and even uplifting.  This is Cathy Price.    More...

Treat People With Deep Respect

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Pam McNair knows that people are the raw materials you must commit to working with, day in and day out, if you want to grow a company.     More...

Build On Your Education

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A classic family business, three generations of compassionate people are involved at every level of the operations. They left Cuba with nothing when Castro took over and today their pharmacies are the most productive in the USA.  More...