My Library and Courses
Last Update: Monday October 23, 2017

How do I find new customers?

Search by…

Join now for access to all our clips!
























For improved search results, please first login.

Build Your Brand

3:46 | Register or Log in | Become a Member

Host Hattie Bryant talks about some very basic Internet rules.    More...

Give Visitors A Reason To Email You

3:27 | Register or Log in | Become a Member

From his first web site, Greg Steckler offered web visitors a free booklet.     More...

Target to Maximize Marketing

2:55 | Register or Log in | Become a Member

General manager Joe Posby keeps the direct mail flowing to keep customers coming in the door.

Establish A Customer Referral Program

1:18 | Register or Log in | Become a Member

John Wargo suggests that you motivate current customers to lead you to new ones.

Build A Customer Database

1:28 | Register or Log in | Become a Member

Many people dream of having thousands of customers but only a few do the work that must be done to find and win them. In the book, Good to Great, Jim Collins writes that great companies pay attention to details and no task is too tedious. Collecting the name, address, phone number, email and buying habits of every customer is tedious and Sue Montgomery does it.

See The Big Picture

3:16 | Register or Log in | Become a Member

On Deland's main street, host Hattie Bryant, says that all of the merchants pull together.

Mail - Call - Mail - Call

3:20 | Register or Log in | Become a Member

Rosemary Skeffington says you can land plenty of new business by using a combination of mail and follow up phone calls. More...

Create Event-driven Traffic

1:54 | Register or Log in | Become a Member

Carol Schroeder builds bridges between her vendors and her customers by hosting events where customers can buy items Carol would never be able to stock in the store.  More...

Go Global With Language Translation

2:51 | Register or Log in | Become a Member

In an e-culture there are increasingly no language barriers.  People use advanced tools to translate on the fly.  The tools used by the United Nations become available to everyone.

Co-Brand

3:36 | Register or Log in | Become a Member

NASCAR fans who play golf love the Ping putter designed just for them.