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Last Update: Friday October 20, 2017

Key Idea: Help Your Customers Succeed

Ahmad could be paid in fruit juice or meals but fortunately his client who owns the restaurant where we ate lunch has plenty of cash.  Helping clients prosper is Ahmad's goal.

Key Question:

A: 

Ahmad teaches us that you only succeed when your customers do. This means many things and includes fair pricing of your goods and services, sensitivity to a customer's deadlines, understanding the pressures your customers face, etc.

We said that Ahmad does more than number-crunching for his clients. He's a business advisor. He helps them value their assets, tangible and intangible. He shows them how they compare to others in the same industry. He provides real estate cost-analysis, employee wage and benefits data. He puts a bankers with clients who are ready to expand. While many accountants think about giving advice, most do not. They tend to think it is not their place unless asked. Ahmad thinks about every client's company as if it were his own. When he sees a way for the client to grow or save money or meet the right people, Ahmad is the catalyst.

Q: Why don't more of us do more for our clients?

A: We're too busy with our own company. We're afraid to stop to take the time to help. We think our ideas won't be useful or that our ideas might cause the client problems so we play it safe and only do what we are asked to do.

Think about it

What bold service and or gesture of kindness could you deliver to your clients? How could you really impact the profits of your customers?

Clip from: Omnex Accounting

Dearborn, Michigan: Meet Ahmad Chebbani. He introduces new Arab Americans to the real heart and soul of their new country.   He represents the United States of America to Arab leaders around the world and helps them to see the profound goodness of this country and to dispel the images they learn from Hollywood and Madison Avenue.

Ahmad Chebbani and his wife, Michelle, began their accounting business in 1987. Today, they are the busiest single tax preparation office in the USA.

Meet the people of Omnex Accounting. This team makes filing tax returns for 3,500+ individuals and 600+ businesses look easy.

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Omnex Accounting & Tax Services

Ahmad Chebbani, Founder, Chairman / CEO

12740 W. Warren Ave.
Suite 200
Dearborn, MI 48126

Visit our web site: http://www.omnextax.com/

Business Classification:
Accounting, Information Services,

Year Founded: 1987

Help Your Customers Succeed

HATTIE: Ahmad Chebanni knows, he only succeeds when everybody else does. To build his business he concentrates on helping his customers build theirs. This strategy only works for owners who are in it for the long haul. Ahmad's first customers were immigrants, like himself, who came to this country to build a life. Omnex still focuses on the Arab-American community and Ahmad's team is so good, he can now work on growing two other companies, and has time for community volunteer work. His volunteer time is concentrated on neighborhood improvements --- plantings, parking, painting. This all helps his customers and so, he teaches us, “We can only succeed, when our customers do.”

HATTIE: We ate lunch at La Pita which is owned by one of Ahmad's clients, Kasim Shamut.

HATTIE: When did you start La Pita?

KASIM SHAMUT: La Pita was established in 1992.

HATTIE: And you are doing well?

KASIM: Yes, we expanded – the first version of expansion was – we added another 1,400 square feet and now we are building another 12,000 square feet establishment.

HATTIE: Oh – it is beautiful.

HATTIE: They served a beautiful classic middle eastern meal.

CHEF: (names the dishes)

HATTIE: Spices are the chef's secret blend, juices are swirled – it is delicious -- and Pita bread is baked in a traditional brick oven. Ismeal Ahmed is director of a non profit program that helps immigrants.

Ismael: I know Ahmad from when he got out of school and joined Access. Access is a human service center. The largest Arab American human service center in the country.

We were just getting started -- we were just a small store front -- he (Ahmad Chebbani) came on board as our accountant and you know we would write in who gave us money and who didn't. And he would write up a whole accounting system. And today Access is a 15 million dollar a year program. Hundreds of programs ---

HATTIE: So you are the guy that paid him five dollars and hour

Ismael: Yes – (laughter)

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