We're All Carefully Defining And Then Finding "Our Tribe."
It is more personal, more educational, more like a club and often bigger than life.
Some of the Big Box Retailers are doing a lot right. Surely Nordstrom redefined customer service for everyone. Yet the small businesses of the world give us texture, personality, uniqueness, and choices. Small business can win against the big box because the future of retail is education, personalization, and community. Here are a few examples. See their genius at work. More... And even more...
4:12 | Play Now | Here customers wander through acres of products from all over the world, with special foods and entertainment organized into fascinating boutiques. More...
0:41 | Play Now | Carol Schroeder wrote the book on specialty retailing. She says that successful shopkeepers who have made it through the Wal-Mart shake out know that they can not sell anything people can buy at Wal-Mart. More...
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